Hmm, I just realized something... It might be slightly OT, since in a game like STO it would look WAAAAY off (well, depending on how you do it, of course...), but have they considered in-game, non-intrusive publicity? I'm sure it would be a way to either fund F2P or to lower subscriptions, no?
I think SimCity already did that a few years ago, where you would actually see publicity billboards for real-world products and brands spread through the city... Why don't they just do that in-game? I mean, in CoH it would look normal (it's a city environment, after all), and with some tweaks I'm sure even STO or a middle-age-themed MMORPG might be able to squeeze in the concept...
Hopefully, it will be something discreet, like optional or no sound, static images or optional video, and restricted to certain areas of the LANDSCAPE (the smartphone publicity model irks me to no end, a permanent publicity area is a no-no ...)
What do you guys think?
Cheers.
Miguel