I thought the same thing. It was in a cooler master haf 932. I wish that I had video taped this, because it the temp would instantly sky rocket once it was in an upright position. I tried to get the HSF on there so tight that i stripped a screw that had to be drilled out! After all that, I replaced the older cooler with a vm v8, and used the same thermal compound I got from TD. Its this ultra thermal gel. It looked like it would probably be good, so I bought it. Even with the new cooler on, the temps were still high. It was able to be in the correct position though. Once I replaced the thermal grease, it dropped 10 to 15 degrees. So I'm leaning towards the ultra gel to be the culprit, but can't say for sure.