I guess they saw enough threat from Thunderbolt to step up their game a bit. But still, I don't think it's needed right now - nice to have to look forward to. It makes more sense than Thunderbolt does right now since USB already exists as a standard, so this would likely see success that Thunderbolt doesn't because of being a new connection standard. At that bandwidth and power delivery, you could possibly run a monitor off that single cable (provided they include it as a connection on a GPU and you've got a PSU big enough).