Nvidia's strategy for increasing profit margins seems to be to simply try killing off all entry level and mainstream gaming in general. They continue to ignore their (nominal) competition and act like a de facto monopoly.
I think Nvidia realized that nobody is going to spend $1200+ on an absurdly overpriced GPU when they offer a $200 card, which plays the exact same games with a good-enough framerate and close-enough visuals.
I'm starting to doubt that there will even be an "RTX 4060" this generation. But, if there is, it will probably be a cheaply made pile of crap that arrives a year late and costs at least $500.