Microsoft sold a lot of consoles and Surface tablets in the last quarter.
Surface and Xbox One Hits With Buyers During the Holidays : Read more
Surface and Xbox One Hits With Buyers During the Holidays : Read more
MS has big pockets and lots of patience, probably only IBM is better at playing the long game. Exactly the same could have been said with the outlay in the first couple of years of the original Xbox. If they keep getting serious market penetration they the advertising costs can basically be swept into the margins as it helps to advertise all their other products (OneDrive, Office, etc). I'm sure Apple were saying exactly the same thing about Android just before it exploded.They failed to mention they spent more on the Surface than they took in. Surface division costed MS something like $940 million due to low margins and an extremely high advertising budget for a net loss of around $40 million. Those OEM Windows numbers are also troubling.
The Bing advertisement revenue grew BY 34 percent, not TO 34 percent.Bing also saw growth, taking 18.2 percent of the search market and the revenue stemming from Bing advertisements growing to 34 percent. Overall, the Devices and Consumer revenue grew 13 percent to $11.91 billion.
MS has big pockets and lots of patience, probably only IBM is better at playing the long game. Exactly the same could have been said with the outlay in the first couple of years of the original Xbox. If they keep getting serious market penetration they the advertising costs can basically be swept into the margins as it helps to advertise all their other products (OneDrive, Office, etc). I'm sure Apple were saying exactly the same thing about Android just before it exploded.They failed to mention they spent more on the Surface than they took in. Surface division costed MS something like $940 million due to low margins and an extremely high advertising budget for a net loss of around $40 million. Those OEM Windows numbers are also troubling.