They have the money for it for sure.
More and more people seem to be watching on mobile devices now days. I am not sure how good of a market it is to get into. It is very crowded.
They already have a box that makes any TV a "smart TV" so to speak anyway.
It would take lots of work to push some of the top end models out of the way, but again, they have the money for it.
Lets keep this thread clean too. Do not want all kinds of flames happening over this topic.