musical marv :
Do you think Apple will come out with a television soon which will surpass Samsung and the Sony?
As far as an actual television unit goes, I am wary of them being able to accomplish much. As a former Apple product owner, I am comfortable in my opinion that Apple quality is only average, in their product lines. Where they succeed is in marketing, and that becomes the wild card. One of the reason's that Apple's current business model works is that they mostly are in a product space where short-cycle upgrades are acceptable.
Considering the premium you pay for an Apple-branded product, I just do not see them providing something that is enough advanced from its competitors to command a premium. I find that today's consumer television market is absolutely flooded with quality products at a price point that Apple will simply not try to compete with. Now, if they are actually pushing their rumored STB competitor/companion, that may be a different story. There is definitely room in that market, to an extent. However, they have not succeeded when they have tried it in the past, and no one really has, ultimately. My guess is that there is nothing compelling enough to the general public for such a device. Technologically inclined people may want these devices, but when I look at someone like my father, I realize that he is the general consumer that needs to be targeted, and those products continue to fall short; especially when there are so many televisions and peripherals with "Smart" features already built in.