I love the case design, gamepad, and joystick. Is very modernized. Its missing the paddle. Software-wise.. their niche is simple fun games at $1-$8. As such, a console would have to be priced as cheap. Their console would at best msrp $199.99 with BF sale of $149.99. That will give them a chance. But software lineup is critical. They need a few new titles to create the momentum. Hangar is such a game that would need only one button. If they can pump out worthy games that utilize one button.. i see 3-8 year olds being target audience. Or adults who just want to enjoy a simple game without having to learn to play. That is the target audience. Casual gamers who can just enjoy simple games. Coop. Family oriented. A few hours recreational time. Thats the money! Esp when ppl need to save money atari could do it. At $300 the problem is that people already have so much install base of other platforms. They entered too late. Best wishes to them. I would buy it if it were a little more powerful than alienware alpha and i can install windows 10. Otherwise i would have to clench my teeth and pass.. as much as i want it. I have backlogs of PS4, Xbox One S, Wii U, Wii, 3DS, PC gaming rig... yea im spoiled silly.