jimmysmitty :
-Fran- :
I'm going to be unfair, but not too much:
- We doing something for the 40th anniversary? -> Yes.
- What do we sell for the 40th anniversary? -> A re-branded 8700K.
- What do we include to make it more expensive? -> A letter from the CEO we most definitely won't be firing in the upcoming weeks! And a weird bottle with coffee beans in it (it seems?).
- Do we bother in making it special (metal solder, bundled CLC, etc...) or just pick a couple golden sample 8700Ks? -> Don't bother, shrinks our profit; we don't care about the anniversary or making this special, really.
Too much cynical thought process there?
Cheers! 😛
I haven't seen many companies do much more for an anniversary version of their product. For example, the 50th anniversary Mustang in 2015 was just a Mustang GT with the Performance Pack but came in two special colors (Kona Blue and Wimbeldon White) and had the badging. They did a limited run of 1964 of those. However it didn't perform any better than a 2015 GT with the Performance Package.
I think celebrating their beginnings is neat. Some people love this stuff. Let them enjoy it.
They usually include some performance packages factory cars don't get. Unfortunately, the analogy falls a bit short, since here you're basically comparing the Shelby Mustang of the line up to the anniversary edition, which is a Shelby Mustang in another color. Not even special wheels, interior or markings; just a new badge and a higher price point.
But yes, I do agree at least they did *something* to "celebrate". I just find it amazing how they "celebrate" and not lose money doing it (or pass it as a marketing cost).
Cheers!