If you are running a business regardless of size you should be running enterprise software. If you can't afford errors and downtime then you should be paying for increased stability. WIN 10 is essentially a free service and MS is treating it as such, and for the most part it is one of their best products in the last 15 years. If you want to put your businesses trust in a consumer OS then that is the risk you run, same with internet. Sure consumer internet is far cheaper but if you have an issue you'll be waiting days for a service call, however if you have business class you're paying for expedited service and troubleshooting. Plus what other options will they be looking at? Linux; with it's broad compatibility and top notch customer service, or maybe MAC OS with it's broad range of options, compatibility , and service? Seriously, you could be waiting months or years for a patch on a Linux distro, and MAC OS you'll have to completely revamp your software and train your staff on the new methods. Or i suppose Greg's Vacuum Repair could just build a linux server and deploy multiple VMs on thin clients throughout his small business because guys like him that use consumer Win 10 will certainly have the wherewithal to do so.Microsoft's arrogance will be their undoing. Businesses will start to take serious looks at alternative products if Microsoft's "forced update" system continues to cost users and businesses time and money.
It is very difficult it is to explain to small businesses that the Microsoft update service screwed your computer, pay me to fix it and you have no recourse but to sit there and wait for it to happen again. (and don't try to tell me to use a WSUS server, we are talking about places with 10 users or less and in some cases, don't even use a window server.)
If you're big enough that you can negotiate a good price on the licenses, sure. An enterprise license is a non-trivial cost, for a lot of SOHO users.If you are running a business regardless of size you should be running enterprise software.
I'd guess more people are using ChromeOS. When all your data and apps are in the cloud, Win 10 is overkill for a lot of simple use cases. It does underscore your point about internet service, though.Plus what other options will they be looking at?