just on the note of the paint, you are able to get more or less the same variety on your own, it may not be as fast or clean but the end results will be the same.
also, as for clear coat, you can get the same finish through a spray can, or if you have an airbrush you can use automotive clear coat, it's a bit of a smaller spray radius, but its doable.
the only real difference is the amount of finishing work you have to do when you don't know what your doing/aren't as skilled.
i'm on their website now. their paint costs 400$, 500$ for custom...
led strips are 60-80$
the motherboard upgrade are an extra 150$ minimum over retail at least it seems.
the cpus are 100$ overpriced to 500$ overpriced at least
memory isn't bad till you hit the 128gb and that goes way over price.
oh wow the moment you hit gpus they go way of the rails. a 970 is around 300$ so lets use that as base.
a 390X is 40$ over
fury x is 150 over
980 is at least 50 over
980ti is a good 150-200 over
dual gpu is where it gets fun with a 980ti costing 1165 on top of what the 970 already costs,
quad fury x = 2,765.00
quad 980ti = $2,740.00
quad titan x = $4,770.00
all added to the already probably over priced 970.
6tb seagate is 270$ they charge 530$ on top of whatever they charge for the 1tb... just found it out 100$
a 16x bluray burner is over 100$, i know i bought the best one available for under 60$
every time i look at a custom pre build system anymore i'm disappointed, they weren't always this huge a ripoff.
ok ok lets look at it this way, bare bones, what do i get.
-case with a window (no paint)
-asus x99 a mb
-i7 5820
-custom loop water cooling
-magical thermal compound
-16gb ram
-970
-no water cooling on the gpu as its cheaper
-a 1200 watt psu
-a 1tb seagate
-remove a prewire
-24x dvd drive
-on board audio
-win 10
-removed the free antivirus
-a shirt
-1 year warranty
-premium packaging
all for the price of....
5280$
just wow.