[citation][nom]sieiw[/nom]guys.... come on. avoiding flagrant conflicts of interest is an essential ingredient to unbiased reporting... and here you're not even trying to mask it.[/citation]
A little bit of background:
Newegg is looking to offer "deals" on certain products, in much the same way as some of your favorite deals sites do. We want to make sure that any deal that gets promotion on Tom's is something we'd actually recommend you buy. So, we're sticking to award-winning products.
In the case of the cooler story that went live earlier this week, Zalman and Corsair coolers won Approved awards. Newegg was able to make a deal happen on the Zalman, but it wasn't able to on the H100i. We could have brought you a special deal on the H50, but since that wasn't one of the award winners, we passed on it.
Hopefully that helps explain how we're going to be doing these in a little more detail, a little more transparently.
TL;DR: We want to inform you of special deals from Newegg; we want to specifically shine light on products that have already received editorial recognition.