If budgets out of the question; GTX 780.
I am a fan of the green team, although I have no knowledge about 3rd party coolers on the R9 290x cards, if they're to a good standard may be definitely worth a look.
If you're into AMD, check out the R9 290x Tri-Cool from Sapphire.
For this card they adopted the cooling solution from the R9 280x Toxic and it keeps your card really cool at a relatively low level of noise.
It's also overclocked out of the factory.