ubercake :
They should create a VR program for people to see what it's like to wear a VR headset for more than a couple of minutes. This way there wouldn't be so much talk about VR.
Therein lies the rub. Lots of talk about this all over the industry. It's REALLY hard to get people excited about your thing when all they can see is a (literal!) black box, and someone going "Whoa!".
There's really no substitute for seeing a good demo in a high-end VR HMD. Cardboard is super cheap and far more ubiquitous, but Cardboard and Rift/Vive/PSVR have as much in common as a go kart and an F1 racer. They both have four wheels and are fun to drive but...
I think XR adoption will come, in time. It's just going to be a little slow because it's taking so long for enough people to see the really good stuff that they get excited.