News Toshiba Memory Announces Rebrand to... 'Kioxia'

Giroro

Honorable
Jan 22, 2015
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When I see the name Toshiba, I think Japan (and therefore quality). Even though I don't think of the brand as being high end, I think they at least definitely exceed the minimum standard for being a real company with a legal product.

When I (try to) read Kioxia I think that name was spat out by whatever random brand-name generator that Chinese counterfeiters use on kn ock-off clothes and fake micro-SD cards on Wish and Aliexpress.

I think this name change is a really bad idea.
 

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