It's not as bad as everyone makes it out to be. (Assuming Toshiba is telling the truth)
http://www.anandtech.com/show/11590/toshiba-768-gb-3d-qlc-nand-flash-memory-1000-p-e-cycles
Don't forget that the larger the drive the longer each P/E cycle takes
A hypothetical 1 terabyte drive @ 3000 p/e cycles would theoretically be able to write the same amount of data as a 3 terabyte drive @ 1000 p/e.
QLC is slower per cell versus ... all the others, but don't forget about the parallelization from 3 terabytes of QLC.
The same arguement was made from the transition from SLC to MLC, and MLC to TLC.
If anything going from SLC to MLC was the biggest jump 100,000 P/E to 10,000 P/E, but we of course welcomed the doubling of capacity with open arms.
With TLC at 3000 P/E and now QLC at 1000 P/E to make it all complete.
Toshiba: We choose to make QLC NAND and do the other things, not because they are easy, but because they are hard; because that goal will serve to hold all of your movies, music, documents and text messages, because that challenge is a highly profitable one that we are willing to accept, one we are unwilling to postpone due to Samsung beating us to the punch in so many other areas, and one we hope to ... ahh ... maybe win.