AMD should have released these as the 9600 and 9700. Direct upgrades for the respective 7600 and 7700 65W parts
Instead, they chose to shoot themselves in the foot.
Greed entirely; moreoever, 9700X compares pretty closely to 7700 in performance in a lot of workloads and actually has similar performance-per-watt as well (actually worse in some cases, going against the "Zen 5 is SUPER efficient" marketing notion).
Folks, I want Zen 5 to be as awesome as AMD said it would be. So far -- at least with the 9600X and 9700X -- it's just not there. Zen 5 appears to be architected for bigger gains in professional and server/datacenter workloads; gaming is truly "meh" as Gamers Nexus and others have said (Hardware Unboxed probably not as kind, lol). GN actually shows how Zen 5 is boosting in comparison to Zen 4 counterparts, and generally it's lower, yet not with huge FPS-per-Watt gains.
I'm fine with saying that AMD knows there are issues (the delay illustrates this) and new AGESA will boost performance, BUT!: AMD actually changing the TDP on exisitng SKU's is really craptically as OEM's and SI's already have their cooling designs built out on these based on AMD's original guidance; in other words, it should be a thing that new AGESA "unlocks" but doesn't turn on by default. Interestingly, PBO has shown to run away on power consumption without significantly increasing performance in many gaming workloads, so I'm curious what else AMD is changing here to sort of raise the waterline on performance across the board without wrecking power efficiency.
My final take: maybe TSMC 4nm doesn't provide the gains that AMD really needed, i.e. once Zen 5 is produced on TSMC 3nm, it'll finally be what it should have been all along??? It's been about 2 years since Zen 4 came out, so I totally understand and agree with AMD releasing their next [actually new] CPU products now, but I just can't help but wonder how different Zen 5 will look in 2 months from now (new AGESA), in 1+ year from now (new node), etc. What else can be said than AMD is terrible at launches and marketing?