This TDP is for Base Clock or Boost Clock? Given Intel's previous CPUs' TDP specs, and actual power draw, I suspect this is for Base Clock. There is quite a large Mhz difference between Base on Boost on this chart. I fear that Boost power draw to be as ridiculously high as previous CPU gens, maybe even higher.
Interesting pricing. Looks like Intel is expecting these CPUs to not be very competitive, and is keeping prices low to hold on to market share. But pricing doesn't tell the whole story. It's about total cost of CPU ownership, and that includes the electrical bill, need for a new motherboard...
We will know for sure once real world tests have been conducted by unbiased reviewers, but of course, first these CPUs need to be released. For now it's all just marketing fluff.