They wont have any legit customers left if they employ such DRM schemes, they are only hurting the legit buyers not the pirates. Its not that they employ DRM that make people angry - its to what level and this is too far.Can you blame them for wanting to protect their intellectual property? I think it's great that someone is making and all out stand against pirates. Why should they make games for us when we keep stealing? When we actually buy their games they have the money and potential to make more great titles (I say potential because we are sometimes let down). I would buy ACII just because it's DRMed. They can stop DRMing when we stop Pirating their stuff. Granted, it's never going to happen either way. You go Ubisoft.