Sorry having read the article in full that appears to be exactly what they are doing. Good luck to them, a competitor to Amazon is exactly what we need.
It's the "Breakfast cerial companies making video-games" thing all over again. So many materials and resources goint into making junk these days... It's sad, given the state of the planet...
Tesco is no small company, they take £1 out of every £8 spent in British shops, they are basically the Walmart of the UK. Yes they sell some cheap things but also some good stuff too, I wait to be pleasantly surprised but will still not buy one as I want the Surface Pro 2 Haswell