This post was obviously paid by Apple. The title of the article has the word phone with a capital "P". It may not look like much, but subliminally, your mind will slip in the "i" and will automatically read "iPhone", thus making the title look like "UK's BT Launches iPhone to Stop Spam Phone Calls", giving good word (and a lie) to an inferior-to-anything-but-Apple Apple product, article written by an editor who's name is not Zak Islam or Wolfgang Gruener. The editor must be Zak Islam, using Jane McEntegart's name to add credibility. Tricky, but nice try Apple!