Mobile phones and tablets would be the first real benefits of this technology, assuming it's price competitive, since they don't depend on GDDR or HBM. We could finally see the end of 4GB models running Android, which is on the edge of usability now, and the speed would be perfect for advanced 4K and 8K recording, and perhaps finally move up the base specs to larger than 128GB, which is becoming a less attractive option given how the MicroSD slot is being removed on more devices. Other devices like ATMs, POS terminals, and set top boxes would also see a benefit.
Outside of these markets, and perhaps specialized systems for datacenters where the cost savings of having a unified block of memory for RAM and storage, again assuming its price competitive, would bring an advantage, along with its non-volatile nature which would help minimize data loss in the event of an unexpected power loss, I have a hard time seeing it making inroads quickly.
Although I can also see AMD and nVidia using it on their professional series GPUs in the same vein as the Radeon Pro SSG to complement the on board GDDR or HBM.