BulkZerker :
razamatraz, that's not confusing in the least. It made rather clear that a AMD 300 series board is at least as good as an Intel 300 series board. Oh wait it was better for it's price, so Intel has flipped their pervebial lids and rushed out a new chipset and processor. Oh wait a AMD board is still better dollar for dollar.
Stop fanboying. No one said anything about the quality of AMD versus Intel here. The naming scheme was a blatant copy of Intel's well established naming and intended to confuse nooblets. That is silly and confusing to anyone who doesn't follow as closely as the average Tom's reader.
As for their GPUs not copying...hahahahahaha what? Fury was new, Vega is kind of a new naming scheme but RX 460,470,480 550,560, 570,580....are you not old enough to remember the NVidia GTX 460 470, 480, 550, 560 570 and 580? At least in this case they copied something a few years old (and in the case of the GTX 470/480 not very good and hot as the sun) which might make it a worse scheme?
I get it, if numbers are the only thing you can use there are limited 3 digit options but come on there are infinite other ways to name things. X399 knowing Intel had announced X299 is blatant jackassery. X370 knowing Z370 was next in Intel's line and B350 knowing B350 was next in Intel's "business mainstream" line was a pure asshat move.