mdd1963 :
If they want this to make an impact, have it challenge/equal the RTX2070 but at lower prices (like GTX1060 release prices!); perhaps then someone will live with it's noise and power draw.
This is not that card. Due to that 16GB of HBM2, it's not coming anywhere near that price level, or even that of a 2070 any time soon. It should be competing more with the 2080, and at a similar price, albeit with twice as much fast VRAM. I get the impression that it might be less of a gaming card and more of a content-creation card.
What you are referring to are the rumored Navi cards, AMD's 7nm Polaris successor that should bring more performance to the mid-range. Those cards haven't officially been announced yet though, and probably won't be coming for some months. They should at least be significantly less power-hungry and quieter than this card though.
justin.m.beauvais :
If it can even just match the RTX 2080 for $100 less, then AMD has a winner.
I'm pretty sure this is supposed to be launching for $700, which happens to be about the same price as a number of 2080s, now that their inflated launch pricing is coming down and some can actually be found for around that card's MSRP. And again, due to all that expensive HBM2, I don't see them undercutting the 2080 much on price. I suspect Radeon VII might offer impressive performance in professional workloads, but it probably won't compete quite as well from a gaming standpoint.
As for power draw, I think it mostly comes down to heat, and in turn noise, more than anything. A 300 watt card is likely to be more audible than most, and with a cooler design like this will be pumping more heat into the system, making it harder to keep everything else cool. That applies to the 2080 Ti as well, but that card is also in a higher performance class.