Updating BIOS wont show as updated

[Jet boot Jack]

Hello, please forgive me if it's not the right sub forum to ask this.

For the arrival of a new CPU, I wanted to updated my Phoenix bios from 6.00 PG to 9.00.
I flashed it by USB and everything seemed fine, did get no error messages and it showed the update bar as should.
But when I checked the BIOS version in windows it showed the same old version. What is going on? I tried to updated to 8.00 with exactly the same result.

The update files where hard to find cos I have an old XFX 780i SLI mobo but I eventually did find my way to their archives and downloaded the P09 BIN file.

I strictly followed the instructions found here and it went just as it said it would. Except the end result.

 

[smorizio]

use cpu-z and hardware info 64 bit to see if the bios info has changed also go into the bios see if the info on the main page has changed. if not look at award flash bios info for there switches see if one is needed to back up and flash.

 

[Jet boot Jack]

Well, cpu-z and hwinfo64 are in agreement with the OS.

Where can I find the award flash bios info? All I get by google is some how-to or scamware sites that want to scan my bios (for free..).
At the beginning I wanted to flash from windows. I found the Phoenix utility for that but apparently it doesnt work with BIN and ISO files and those are all that I have.