Licensing for individual use is different than licensing for a cafe where people, ostensibly, pay to come in and play the game on the cafe's computers. Even if the cafe does not charge to play the game, I am willing to bet that a good lawyer could argue that the cafe is making a profit off it because it attracts people to the cafe who then buy things from the cafe on which the cafe does make a profit. So, the attraction of the game does generate a profit for the cafe and this would not be personal use.
Personal use would be something like you have 20 computers in your house, you buy the game for one account, put it on all 20 computers and then invite your friends, neighbors, co-workers, etc., in to play the game for free.
I am not a lawyer and I am neither in favor of nor against their licensing scheme, but for the cafe to remain legal, unless the cafe has a pocket full of money to spend on a court case, they have to have some sort of "for profit licensing scheme." I bet what the cafe is doing is considered very similar to what Blockbuster does, and you can bet that even if Blockbuster buys the items they rent, Blockbuster is also paying a per rental fee to the copyright owner in some form.
Legally, that is just the way it is in the US.
Now you might be able to find gamesw where the license does not prohibit use in a commercial venue. Really, it is up to the software author to write a license like this, but I would expect many authors, since they need to make a living, too, explicitly prohibit anything beyond personal use.