News Valve clarifies ban on in-game advertising on Steam

[Admin]

Valve makes their anti-advertising-on-Steam stance clearer than ever.

Valve clarifies ban on in-game advertising on Steam : Read more

 

[DS426]

Good on Valve. Their non-compromising posture for the sake of positive user experience over revenue is rare in the tech world.

 

[SocDriver]

This is a good no compromise position from Valve and one of the reasons I think Steam is still a place I am willing to trust and purchase from. There are plenty of garbage games on the platform but ultimately this will keep it from turning into what mobile device apps stores have become.

 

[hotaru251]

"advertising as a way to provide value to players, such as giving players a reward for watching or engaging with advertising in their game" or charging "other developers for access to Steam features. These include sale pages, bundles, store pages, franchise pages, etc.".

wouldn't this effectively remove poe/poe2/ow/and other popular games that offer in game rewards for watching streams of their games (advertising)?

 

[tamalero]

wouldn't this effectively remove poe/poe2/ow/and other popular games that offer in game rewards for watching streams of their games (advertising)?

Rewards are optional and not outright blocking the content of the main base (gaming) with a forced block in a similar way to Youtube's ads. Where they block ALL content until you watch the ads.

 

[kaalus]

Steam was and remains great, as usual. Ads are evil.

 

[ezst036]

Microsoft should learn from Valve and ban all advertisements inside of Windows OS.

 

[umeng2002_2]

I weep for the state of PC gaming when Lord Gaben passes away or retires.

 

[FHM Studios]

It's only because most game developers severely misjudge the overall expenses. They they start placing more ads for more revenue last minute. Whereas with my company, we have our sponsors send us their ads in advance. So we can place them throughout the landscape. Like on billboards, TV and computer screens, on a mobile device on a couch or on the floor. So the ads are still in plain sight but not interrupting any game play, and is actually part of the environment in game. Just set up a deal and contract for the length and pricing to run their ad. Once their contract is up, remove it from the environment, or replace it with the next one and send out an update.
It's pretty sad that so many people try to create a game only for the monetary gain. Those are usually the games that have an ad every time you click on anything on the screen. It's best to uninstall and report those ones. Even take note or block that developer to avoid accidentally getting another one of their cash grabs

 

[spongiemaster]

Microsoft should learn from Valve and ban all advertisements inside of Windows OS.

Apples to oranges. Valve gets a percentage of every game sold on the platform. Their revenue is unaffected by the removal of ads from games sold on their platform. MS does not charge developers to releases applications for Windows and most of us probably paid nothing for our legal copy of Windows by upgrading a previous version. Advertising is how MS generates a revenue stream from windows.

 

[salgado18]

wouldn't this effectively remove poe/poe2/ow/and other popular games that offer in game rewards for watching streams of their games (advertising)?

No, because streams are not advertising, they are content. Advertising would be open to any product, like showing a Pepsi ad to gain benefits. They are only promoting their own content and community.

 

[ezst036]

Advertising is how MS generates a revenue stream from windows.

I know. But as to the rest of what I would want to say its not on topic.

 

[OneMoreUser]

I can't help to wonder, is this about the users experience or is it that Vavle want revenue for game companies exclusively going through Valve - just like how Apple and Google(Meta) want their share of in app purchases on their platforms.

 

[beyondlogic]

I weep for the state of PC gaming when Lord Gaben passes away or retires.

sssh we dont say these things in the open lol. we hopefully have another 13 years if he retires at 75.

 

[beyondlogic]

I can't help to wonder, is this about the users experience or is it that Vavle want revenue for game companies exclusively going through Valve - just like how Apple and Google(Meta) want their share of in app purchases on their platforms.

probly a bit of both but gabe newell knows that adverts in games would hurt his platform. both for the platform. and people wanting to buy games can you imagine your halfway threw a cutscene and boom. a medical advise for over 50 plan pops up just as your about to escape a zombie infested area. lol.