Somebody tested a vertical case and found that when they measured the temps when it was horizontal, there was almost no difference compared to vertical. But maybe it also helps pockets of warmed air to be expelled faster and there may not be a sensor measuring all areas of the case so why not orient everything vertically? Granted the wires if they come from underneath would be more of a hassle to deal with but once things are plugged in, its all good. You could raise it several inches off the ground as well and that would help against dust. And when I say vertical I mean nothing is mounted horizontally in the case: Hard drives are vertical, power supply is vertical, everything is vertical. Not that it would be difficult to do. Not like this where the 5.25" devices and power supply are horizontal. http://www.pcworld.com/article/2047082/review-maingears-shift-super-stock-z87-is-an-exercise-in-pc-gaming-decadence.html