If you didn't notice, half the video was talking about "professional grade" technology. It isn't meant to appeal to half of everyone here, hence the lack of media centric features and colorful design.
As far as ThinkPads go, this is a pretty good product that earns the ThinkPad name. Ultranav (dual pointers), with pro-level Wan and the famous ThinkPad keyboard come together nicely in the X100e. The design is nice too, I prefer a no frills enclosure; does it HAVE to have flashing lights everywhere and "psychedelic" colors or should it just.. work? The case (to some) may be uninspired, but the Lenovo engineers take pride in their case designs- case in point, dual pointing controls and only 2 leds on the case make for a striking minimalist design.
So before you bash the X100e, remember that it isn't meant for everyone, especially the typical consumer.