I don't care how interesting it's stand is this thing is overpriced for a 1080p monitor and 25ms response time whether it's in regard to input or display is slow. Both for displays and input devices you want response times in the 2ms-10ms range in general because beyond that the lag becomes perceptibly noticeable as if your trying to move something from a far distance via telekinesis.
I'm sure they'll sell a ton of these screens less the stand and frame for the commercial market (info screens, wedding gift registry machines, etc) but i don't see them making inroads on the consumer market at this price.