My standard markup for a 3D graphics accelerator is $20. Add that to what I normally pay for a good 2D card and I still won't make any money. Remember that my base price when I purchase a PC is $5-$40, then I add parts and profit to the refurbished price when I sell them. For my customers it doesn't matter whether the card is a Riva 128 or a Geforce, they still pay me about the same.
Suicide is painless...........