If you have already upgraded to Windows 10 successfully, then you do not need a key anymore to reactivate it, as Windows uses the identity of your laptop's hardware to self-activate. Download the Windows 10 media creation tool here:
https://www.microsoft.com/en-us/software-download/windows10
Use it to create USB or optical installation media for Windows. Install Windows 10 using your newly-created installation media, performing a Custom installation and selecting "Format" when possible. When prompted to enter a product key, press "Skip." Once you have completed the installation process and connected to the internet, Windows 10 will automatically activate.