WD manufactors their own Hard Drives and for those you can trust today. I would say reliability and over priced on the black edition. Pretty much all hard drives tho are over priced today. Now these SSD's aren't manufactured by WD and even if they were I would have a real worry of their reliability. Performances matters not when its low grade parts so I wouldn't pay nearly as much for those as say Samsung's or Crucial that have a proven track record in the SSD market.
Yes, I would agree "... handcrafted ..." is a ridiculous description of a mass production sub-component. Even for a "designer case" these days that would sound silly.
And "...and an updated military-style font..."
- Too much Marketing-Speak in this article but I it is just a trade announcement.
: but we'll have to wait for it to pass through the lab to verify those claims :