I've used all major brands of HD, enterprise, desktop, and laptop, except Samsung drives. All have failed. Some models from each manufacturer have had high failure rates (for at least one batch of drives), and all have had drives last for 5-10 years. In general, I've had excellent reliability from Seagate, WD, Hitachi/IBM, and Fujitsu laptop drives (I haven't used Toshiba laptop drives for long enough to make any useful statements about reliability).
Performance however has been a very different story. With very few exceptions (many years ago), I've always had excellent performance from Seagate and WD drives, while performance from Hitachi and Fujitsu has varied from mediocre to very good, depending upon model. While I haven't used any of the recent Toshiba drives, performance on the older models was always mediocre to poor. The newer Toshiba drives are reported to be much faster, but I haven't tried them.
For power usage/battery life, the Fujitsu and Hitachi drives have generally been excellent, while the Seagate and WD drives have varied more between models.
Except for the reliability experience, all of the above is confirmed by the Tom's HW 2.5" HD charts.
Given that performance and reliability are always important to me, I prefer the Seagate and WD drives. Still, I usually wait until I've read a thorough review of a new model before buying one, just to make sure the performance is as expected and that the power usage is as specified. And since I've had plenty of HD failures over the years, I always maintain recent backups.