you need to pair your 760 with another 760, can't mix and match -- it doesn't work that way. It would improve your graphics in some situations, but also adds more heat to your system. I don't have any personal experience using multiple GPUs, so I can't say for sure the benefits.
With Nvidia, the technology is called SLI:
http://www.geforce.com/hardware/technology/sli
For AMD it is called CrossFire.
If you want to find out how much a 2nd gtx760 would boost your performance, try searching '760 SLI benchmark' to compare to other cards. Some games benefit from multiple GPU setups more than others (some may not see any benefit, as they aren't configured to run from multiple cards).
Like I said, no personal experience on my part, but...