The machine has been quite a beast, probably 6 years ago and is pretty good even now.
Based on Firestrike results (that are not absolute but have a good search and lots of configurations):
Upgrade to 970 will increase video power ~+40%, negligible bottleneck due to the older i7 (10% performance loss compared to a latest i7)
Upgrade to 980 will increase video power ~+50%, small bottleneck (14.4% performance loss compared to a latest i7)
For single monitor gaming 970 is best. 980 price is too high, no game requires such power so far.
For 2-3 monitor gaming - 980 is worth the money.
The i7 will be good for 2 more years at least.