Founders editions are generally overpriced unless you really need a blower style cooler on it (exhausts the air outside the case rather in to it). MSI, ASUS, EVGA and Gigabyte are the generally the big names. EVGA seems to have a bit of a lead in better pricing, but performance is going to be pretty similar across the board. A big determining factor will be how much room your case has for the card. Some 1080's will be longer than others, Gigabyte is especially known for longer cards, so check that before you buy.