Maxwell GPUs are GPUs that are made with the new codename "Maxwell" architecture, its sort of a generation thing, like ivy bridge, sandy bridge and haswell is for 2nd, 3rd and 4th generation processors.
the last generation of GPU's are the majority of the gt(x) 700 series (codename Kepler) mobile graphics cards, the 710M,720M...780M and so on.
HOWEVER that does not mean to say the new 800 series mobile graphics cards are all using the new maxwell architecture. for example there are 2 versions of the 860M, the maxwell version and the kepler version. The maxwell version focuses on reducing power consumption, by having a higher clock rate and pixel rate at the cost of a much lower texture rate.
The general increase in performance for...