You should look at OEMs not brands like CWT, Seasonic, FSP. And preferably always look on reviews on credible sources like TomsHardware,jonnyGURU or TechPowerUp, or any other source that list their exact testing methods and equipment, its also important to memorize reviewers since some of them are experienced and well known in the community.
If they have the same oem implementation usually the less "gamer appeal" the brand is the less overpriced the product. For example NZXT E series PSU are rehashed Seasonic Focus Plus and they are definitely now worth the 30 bucks extra.