Here is a link to a chart of chipset differences.
If any factor is important to you, then go for that motherboard.
We all have favorites, but they are all good. I might pick one that has been out for some time.
It will have had any needed bios tweaks already updated.
http://en.wikipedia.org/wiki/LGA_1155
If, for example, you will be wanting a SSD, you might bypass the H61 chipset because it does not have sata 3.
Do not exclude smaller M-ATX motherboards, they are usually cheaper, and can fit in some nice small cases. Here is one: http://www.newegg.com/Product/Product.aspx?Item=N82E16813157329