Facebook advertising, along with Google advertising scheme, is the most efficient way to promote online. The social network giant knows this all too well and to say that the ds are an important part of Facebook would be an understatement.
In that regard, Facebook has a built-in tool named Ads Manager that allows users to create and manage their Facebook ads and everything that goes along with them. Here’s how you can find it in a few simple steps:
■ Type www.facebook.com in the address bar and press Enter.
■ If prompted, provide your email/phone and password in the proper fields, and click Log In.
■ Once on the Home page, click the down-arrow icon from the top-right corner of Facebook that looks like this:
■ From the displayed menu, click on Manage Ads. Do note that you need to have a Facebook Ads account for this option to be available, otherwise you’ll see Advertising on Facebook option instead.
■ Alternatively, go straight to your personal account Facebook Ads Manager by typing https://www.facebook.com/ads/manager in the address bar of your browser and hitting Enter.
■ If prompted, click on the Next button three times to close the “Welcome to the New Ads Manager” pop up.
■ After you close the pop up, you’ll see the four main Ads Manager sections: Account Overview, Campaigns, Ad Sets, and Ads.
■ From there on, you can create and run your ads, target your relevant audience, set your budget, get insights into how your ads are performing, as well as see your financial information such as billing summary, payment history, and payment methods.
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