Which card is better? gtx 770

[yuky]

My friend is decided which gtx 770 is better. The asus/gigabyte/or msi. I heard alot of good thing about asus, as its also the one that I have. But he needs help deciding

He has xfx 750W PSU/core i5 3470 3.2 ghz/ 16g ram

 

[Kaster_]

honestly the only difference is the fan setup the chipset is the same on all of them so i would say asus just cause they are the better known brand and may have better costumer support