Which GTX 1070 should I get? (UK)

[Jaycor11]

Afternoon, I'm thinking about ordering a 1070 soon to upgrade my current 770, but I'm not sure which manufacturer I should go with. I'm currently using a 770 from MSI but some of the MSI 1070s are much dearer than other so I'm not sure which to get. Here's a link to the GPUs on PCPartPicker UK.

I think I've narrowed it down to:
MSI GTX 1070 ARMOR @ £409
Gigabyte GTX 1070 8GB G1 Gaming @ £418
EVGA GTX 1070 8GB ACX 3.0 SC @ £409
Zotac GTX 1070 AMP! edition @£400

I'm leaning towards the Zotac one because it is the cheapest and is currently in stock, but I would like some more opinions.
Cheers.

 

[D4V3_G]

EVGA.
Great performance.
Great looking(kinda).
Great overclocking.
Great customer support.

 

[rcald2000]

I too really like EVGA. But I recommend that you call their support line, to see what it's like in the UK. In the US, they have amazing support. I'd be curious to know if UK support number transfer to US or they have a dedicated help desk.