Which GTX 970?

Best ones from each brand:
MSI: Gaming 4G, the red or green one (only green one has backplate)
Asus: Strix (has backplate)
Gigabyte: G1 (has backplate, mind the length if you have a small case)
EVGA: SSC and FTW+ (only FTW+ has backplate, although for the SSC you can order a backplate from EVGA)

There's some more good ones too, maybe from Zotac or Inno3d, but I don't know much about their temps/noise and such.
 
The gigabyte ones also come with the best I/O's having 3 DP, 2 DVI and a HDMI on them, it also OC's the highest, at least last time I checked, thanks to the very good cooler, though it is louder then say the ASUS Strix or MSI Gaming 4G.
 
Newegg and other retailers have a "compare" check-box that can aid in your search...Below is just the top half of a comparison between five different manufacturers.
TopHalf2_zpsz0vnjh3c.png
 

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