Most Intel CPUs are 'locked', meaning the factory specifies what speed they run at, and that's as fast as it can go. This is shown as eg. i7-4770. An 'unlocked' CPU has an open modifier, so it is able to be 'overclocked' to a faster speed than what the factory sets it at. This is shown by the 'K' designation eg. i7-4770K. An 'unlocked' i7-4770K usually costs more than its 'locked' version.
So, overclock or not?
The other consideration is the motherboard. Just as most Intel CPUs are locked, so too are the boards themselves. To overclock requires a motherboard that is built much heavier duty, more power phases, better components, stronger heatsinks. These 'oc capable' boards are designated 'Z' as in Z87. Regular boards designed for 'locked' CPUs are not as heavy duty, because they don't have to be. These are designated 'H' as in H87. B85 boards are built primarily for Business PC's , so while mostly built the same as 'H' boards, they also tend to include pata ports, serial ports etc, that connect to stuff you usually find in offices.
So, if OC is a yes, you will need a 'K' CPU and a 'Z' motherboard. If OC is a no, then a non-'k' CPU and 'H' board is a much cheaper option
[PCPartPicker part list](http://pcpartpicker.com/p/zNjJmG) / [Price breakdown by merchant](http://pcpartpicker.com/p/zNjJmG/by_merchant/)
Type|Item|Price
:----|:----|:----
**CPU** | [Intel Core i7-4790K 4.0GHz Quad-Core Processor](http://pcpartpicker.com/part/intel-cpu-bx80646i74790k) | $339.98 @ SuperBiiz
**Motherboard** | [Gigabyte GA-Z97-HD3 ATX LGA1150 Motherboard](http://pcpartpicker.com/part/gigabyte-motherboard-gaz97hd3) | $102.92 @ Amazon
| | **Total** shipping
| Prices include g, taxes, and discounts when available | $442.90
PCPartPicker part list /
Price breakdown by merchant
CPU: Intel Xeon E3-1230 V3 3.3GHz Quad-Core Processor ($249.90 @ SuperBiiz)
Motherboard: Gigabyte GA-H97-D3H ATX LGA1150 Motherboard ($99.99 @ Amazon)
Total: $349.89
Prices include shipping, taxes, and discounts when available