The card that suits you depends on what your case and your budget can fit. By that I don't only mean that the case is big enough, I mean that if your case don't have a good airflow, the non-reference cooler types might just make all your computer become hotter. But if you have a good airflow, other options are advailable.
I'm not an expert but I do know that there is no magical choice for anything in a computer, you should really post the list of all your computer's parts or even just post a link to PcPartPicker with your build. Each computer is kind of unique, and so is your choice.