The order I'd go in is Gigabyte GHz edition, MSI Lightning, EVGA Classified. If you check some of the most recent reviews the gigabyte card stomps the rest of the non reference cards. About a month ago I was stuck on the same decision and only had those 3 mind and went with the gigabyte, I couldnt be happier. Two of my other friends bought MSI lightnings about a week before I bought mine, and my card OCs better ( could be silicon lottery, but the lightnings are supposed to be cherry picked GPUs anyway) runs cooler and quieter. I wouldn't have hesitated for a second to RMA the gigabyte card for a lightning or classified, had it not been so good, just so nobody thinks its a guy here putting his mouth where his money went =)