Most well known brands of thermal paste are similar, within 1-3c of each other so very little difference. Size of the cooler doesn't make a difference either, coolers mount with tension as they're tightened to the retention brackets. The paste just gets a dab on there to spread between the ihs on the cpu and the base of the cooler to fill in any voids for optimal contact between the two. Meaning a large cooler vs small cooler (the h7 isn't that big really) should both clamp against the cpu with similar force.
If choosing between those two I'd probably opt for the mx4. The as5 had a curing time of around 200hrs with several on/off warm up/cool down cycles before the paste was working 'optimally'. Not really sure how much it improves...