It's a weight distribution issue. The smaller, light coolers like the stock Intel have such a low center of gravity to the motherboard that there's little downwards pressure when vertical. 4 plastic pushpins are considerably cheaper than a plastic/metal backplate and standoffs and thumbscrews, which are far stronger and spread the weight around for the taller, heavier tower heatsinks.
If in doubt, take a gallon of milk and hold it near your chest. Then hold it at arms length. Very big difference in effort needed to support the arms length milk. Then imagine that arms length gallon doubled in weight the way a larger tower can be, compared to stock intel. Bring on the screws...