Demand is up, and people are finding that fast DRAM is better performance wise, especially when multi-tasking, which is something that basically few to no reviews take into account. You still continually see many saying 8GB is all you need for say gaming or most things, but people try that and they are more often than not doing multiple things at once, even gamers are having other things open in the background, are recording as they game etc. Even with current prices, 32GB is seen all the time where say a year ago it was seldon seen in proposed builds. With my clients the norm is more 32GB or up on new builds, a year ago it was 16GB