To make you buy an i7. I really don't think failed tests would affect this, as the HT part is a very small unit. So I think it's just to have another separation: i3 2x2, i5 4x1, i7 4x2.
Just like selling the Pentium brand with smaller caches (although here the disabled cache could have faults). As opposed to GPUs, where usually they make 3 different arhitectures/generation (which they still separate like CPUs), the CPU world is really 1 production line separated at testing time based on failed modules and power consumption (so your i7 mobile could have been a brother to your desktop i3 or even pentium from the same gen.).